Southwest Flyers Feel Betrayed—And American Airlines Quietly Makes Its Biggest Status Match Offer Ever

Mar 20 2025

Everyone is mad mad at Southwest Airlines for abandoning its business model, customer focus, and core principles. They’re laying off employees, outsourcing, eliminating free checked bags, moving to (paid) assigned seats and devaluing Rapid Rewards.

So now is the perfect time for another airline to go after their customers aggressively, court them, and win them over. American Airlines is doing that – but just isn’t really telling anyone about it?

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Southwest Airlines To Overhaul Boarding—Lining Up Early Ends, 9 Boarding Groups Confirmed

Mar 19 2025

When Southwest Airlines moves to assigned seating they will no longer line everyone up prior to boarding. Like the rest of the airline’s moves, Southwest’s boarding process will converge towards being much more like other airlines.

Gone will be the stanchions, and having passengers line up by group and number. In its place with be 9 boarding groups.

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Three Years, No Doors, Five Windows—Did Air France’s New First Class Just Redefine Luxury?

Mar 18 2025

There won’t be doors. Instead, like the current seat, there’s a privacy curtain for the seat. What’s nice is that the center seats feature a “full-height, electric sliding partition” for total separation or allow passengers to more fully travel together.

They’ve removed overhead bins from the cabin – something other carriers do in first class, as well, to create a more spacious feel. For storage there’s a sliding drawer that holds carry-ons, a drawer for footwear, and a compartment for personal items and a wardrobe.

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Exclusive: Effect Of Southwest Airlines Layoffs—Skycap Jobs Slashed As Outsourcing Grows

Mar 18 2025

For the first time in company history, Southwest Airlines let go of 1,700 non-union employees at its headquarters. Employees were banned from corporate headquarters and firings took place online.

Now, in addition to major business changes like selling seat assignments and charging for checked bags, the airline is going to be outsourcing its skycap service.

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