Who’s Sitting In First Class? Data Shows Airlines Are Selling These Tickets To High Income Males From The West Coast

Feb 12 2025

When I was first traveling for work, the first class cabin was mostly upgrades. And that meant it was frequent business travelers, who skewed middle aged and male. First class fares have come down a lot, there are plenty of upsells to leisure travelers, and as little as 13% of first class seats may be going to upgrades (Delta, but other airlines are catching up to them). The demographics of who is sitting up front have changed, but there are still remnants of the past.

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Marriott Q4 Earnings Reveal: Guests Booking Close To Travel, Midweek Business Stays Way Down & Major Tech Overhaul Coming

Feb 12 2025

They’re seeing surging leisure rates, a move to last-minute bookings, and are managing a major tech overhaul for the business. Swelling Bonvoy membership is driving revenue – from both hotel owners and banks. How that will pair with growth from lower-end chains, and in light of still-sluggish business travel, remains unclear.

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