Tag Archives for southwest airlines.
Southwest now charges for seat assignments, but at least some customers who paid extra for a window seat are finding themselves staring at a wall instead. United and Delta are being sued for market and selling these as well.
Southwest Airlines just won a remarkably strange 737 MAX lawsuit brought by passengers who claimed the airline had sold them less than it promised by operating an allegedly unsafe aircraft. One initial roblem for the plaintiffs was that none of them had actually flown on a Southwest 737 MAX.
Southwest Airlines is no longer just testing the idea of lounges. The airline now appears to have at least five lounges in its pipeline, with Honolulu, Nashville, Denver, Dallas Love Field, and Austin all part of a move into premium airport space.
Southwest Airlines has put a former United executive in charge of Rapid Rewards at a moment when the loyalty program is under pressure and redemptions have been falling. Her background suggests Southwest may push harder on personalization, partner revenue, and a more modern loyalty model—with changes that could go well beyond points for flights.
Southwest’s latest privacy policy email told customers almost nothing, which is exactly why so many people assumed the worst. The real changes were broader and older than Monday’s notice suggested, and they are fueling fears that the airline is building the tools for heavier tracking, biometric monitoring, and more personalized pricing.
Southwest used to make this simple for passengers of size: get an extra seat and usually receive a refund after travel. Now the airline can publicly flag travelers, make them buy a second seat at walk-up prices
A Southwest flight arriving in Miami erupted into an aisle fight as passengers stood up to deplane, after one traveler appeared to bump into a child and an argument escalated instantly. Video from the cabin captures shouted accusations (“He hit my daughter”), the moment the confrontation turns physical, and the aggressor being ordered off the aircraft and detained.
Passengers on a Southwest flight from Nashville to Fort Lauderdale were told to put their heads down and hands up after the 737 diverted to Atlanta and armed officers boarded to remove a passenger. After hours on the ground and a full security sweep, the FBI said there was no credible threat and no charges would be filed, and the flight eventually continued to Florida in the early morning hours.
Southwest is experimenting with bringing cleaners on board between flights — but only to clean the premium extra-legroom section, leaving the rest of the cabin to the usual quick flight-attendant “tidy.” A flight attendants union leader says the trial creates a two-tier experience, likening it to Titanic class service, and warns passengers will notice fast when the front looks freshly cleaned and the back doesn’t.
The Southwest Airlines boarding experience has been the worst of all possible worlds since moving to assigned seating on January 27. Now flight attendants are being asked to shoulder the burden, and their union is putting the airline on blast.
Gary Leff is one of the foremost experts in the field of miles, points, and frequent business travel -- a topic he has covered since 2002.
Co-founder of frequent flyer community InsideFlyer.com, emcee of the Freddie Awards, and named one of the "World's Top Travel Experts" by Conde' Nast Traveler (2010-Present) Gary has been a guest on most major news media, profiled in several top print publications, and published broadly on the topic of consumer loyalty. More About Gary »
