Dec
24
2024
For a currency to continue to be attractive, it needs to deliver value – managers can’t just focus on sales to third parties, they have to focus on the customers who ultimately want the miles. And they want it because of the travel possibilities that it opens up, from redemptions to treatment with the airline. It’s important not to forget that the programs can actually create loyalty to the airline itself and not just to the in-wallet plastic; actually putting butts in seats and at a premium.
